I've been photographing for Loco Sports and their sister company Loco Cycling Since 2013. This Newmarket, New Hampshire company hosts running and cycling events throughout the seacoast area. Some of their events bring in over 5,000 participants.
I cover the events via bicycle or car to capture the beauty of the course and also to capture photos of the participants. Loco get s huge social media boost when they post quality photos of their events and that, in turn, helps them boost registration numbers for future events. Loco has been an absolute blast to work with.
Arlon Chaffee, the owner of Loco Cycling and co-owner of Loco Sports, is a bike nut. So when he has an excuse to get a custom branded bike made up by Independent Fabrication he takes the opportunity. And he of course want photographs of them before they're put through the ringer.